Is your goal to make a sale? Are you trying to generate interest in your product or service that will lead to an offline conversation? If yes, you are engaging in social selling.
If your goal is to simply generate vanity metrics—followers, likes, shares, comments, etc., then you are engaging in social media marketing.
Revenue creation is the only differentiator between social selling and social media marketing.
Whatever your goal we are here to help you to create effective content for your audience.